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Nokia Happy To Leave Mobile Search To Google

Published May 20, 2008 by Dialaphone in Uncategorized

Nokia head of search Jussi-Pekka Partanen is happy to leave the field of mobile search to Google according to comments made in a recent interview.

Partanen explained that Nokia prefers to partner with Google because of the “amount of consumer demand for these big search brands”. This partnership allows Nokia to spend time concentrating on location based search and device search.

Nokia has seen impressive adoption rates for its Nokia Maps product which will be standard on all high-end devices over the next few years. The service uses GPS and allows users to type in a keyword to get back all the relevant information around them.

Another interesting opportunity is for mobile phones to become a remote control for peoples PC’s and other media devices (in much the same way the mobile application for Sky Plus works). Being able to search your home PC using a mobile phone or even watch films via your handset is Nokia’s vision. Services such as SlingPlayer already offer a similar service but if Nokia could include the application in their phones by default it gives a significant advantage over other manufacturers.

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