In a true testament to human priorities, mobile gaming downloads have increased nearly 20% over the last year – possibly because people no longer have “clients” or “jobs” to distract them from Peggle. The driving force behind the increase is the increase in phone computing power, with the new generation of smartphones actually able to run games worth playing.

The real winner is the iPhone, with one in three of all users reporting that they downloaded a game last November – fully ten times the non-iPhone average. Factors for this include the large, casual-gaming friendly touchscreen, the Apple Store easing purchases, and the way iPhone-users NEED the latest and shiniest things, oh they need them so bad.

The comScore study shows that 3.8 per cent of all mobile customers have downloaded (as in “legitimately downloaded and paid for”) games in the last year. That sounds like small potatoes until you realise that’s eight point five million people. It seems Snake just doesn’t cut it anymore.