Samsung Mobile Display, a division of the larger Samsung Group corporation, is predicting a huge growth in the purchase of smartphones around the world in the next few years and the company believes that it can dominate that market with the new handsets that Samsung plans to release. The global smartphone market is hovering around 170 million this year and makes up about fourteen percent of all mobile phone sales. Samsung says that by 2012 smartphones are going to make up nearly thirty percent of the market and there will be about 500 million of them sold at that time. Some people predict that an even greater share of the market will be driven by smartphone sales.

These smartphones are expected to primarily be touchscreen smartphones comparable to the newest releases we are seeing on the market today. They are also expected to primarily be OLED displays, a handset design feature that is rapidly becoming one of the fastest-growing areas of the industry. OLEDs are thinner, higher-quality screens that are desired by phone users today; Samsung Mobile Display is the number one maker of active-matrix OLED screens at this time.

In order to continue to dominate this market, Samsung has announced plans to release a significant number of new handsets in the next two years. More than twenty new phones are expected from the company in 2009 alone. However, the company’s ability to feature as strongly in the market as it believes it will depends greatly on what other touchscreen handset makers (especially Research In Motion) decide to contribute to the market in the next few years.