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SMS is the New Cover Letter

Published July 28, 2009 by Kathryn Vercillo in News, Other

UK mobile content provider Teimlo is seeking applicants for a new marketing job position. The position is one that’s fairly standard but the method of application is not. Teimlo is asking people who are interested in the job to skip the whole cover letter / resume thing and simply send a text message to apply for the position.

With the economy the way that it is, companies that are hiring receive hundreds (or even thousands) of applications for any job that they advertise. Teimlo believes that they can more easily sift through these applications if they take SMS message applications rather than accepting full applications with resumes. The company believes that this will help them to weed out all of the people who just want a job but who aren’t actually qualified to do the creative mobile marketing that is required from the position.

Teimlo believes that someone who would do well in this work is someone who can easily sell himself (or herself) in the short format of a text message. This makes sense considering that the position is one which is going to require the marketer to be able to promote the company through messages like this. Considering that Twitter promotion is also likely to be an important part of any marketing compaign today, it seems fair to require candidates for the work to be able to communicate in this format.

Teimlo isn’t planning to throw the normal application process out the window just yet, though. The text message applications will be sorted through to narrow down the candidates that the company would like to consider for the position. Those candidates that move on to the next round will indeed be required to send a formal CV highlighting their experience and their interest in the position.

What do you think – could you sell yourself to an employer via a single SMS message?

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