Sony Ericsson Finally Details the Xperia Pureness.

It was early September when we began discussing the Xperia Pureness, Sony Ericsson’s very pretty marketing exercise, but we never had official confirmation of the spec until now.  The Xperia Pureness was codenamed Kiki and was best known as ‘the other phone pictured with the Rachael/X3/X10′ for a while, but now we can finally put a feature list to the face.

• Transparent monochrome screen measuring 1.8″.
• 3G with HSDPA, HSUPA and the usual NetFront web browser.
• A2DP Bluetooth and ActiveSync.
•  Sony Ericsson’s music player with TrackID and MegaBass.
• FM Radio.

So when Sony Ericsson gave the Pureness the tagline of ‘Talk. Text. Time’, they were summing up its ability very well.  You’ll notice from the above list there is no GPS or Wi-Fi, no colour screen, so therefore no video and perhaps the most obvious omission – no camera!  We understand the Pureness’s fashionable aspirations, but for a phone priced on the wrong side of £500, the opportunity to take a photo once in a while would be nice.  Still, we shouldn’t complain, as we’ll probably be too busy browsing the Internet in glorious grayscale to care!

All this is not really a surprise, as we knew the Pureness wasn’t aimed at techy folk, but at fashion folk, who have been well catered for.  The phone weighs just 70 grams and has a thickness of 13mm, plus its industry first transparent display is a real eye-catcher.  Also, in addition to the Xperia services such as the dedicated support line and 48-hour global replacement, the Pureness gets its own concierge who’ll book the best restaurants, clubs and events for you.

Jet-setters who think the Pureness will perfectly compliment their lifestyle won’t find it on the shelves with all the other common mobile phones, but in upmarket boutiques and department stores away from the riff-raff.  The release date is yet to be announced, but later this month seems likely.