After an appalling few weeks for Sony Ericsson, the company are fighting back with brand spanking new software updates and one hell of a media campaign.
The past few months saw Sony Ericsson heading for success, they changed their image with the ‘make.believe’ slogan and promised to release some market-busting handsets just in time for the Christmas rush. Sony’s flagship handset, the Satio sent the company hurtling into the limelight, but for all the wrong reasons. Despite promising first impressions, once the Sony Ericsson Satio was released, it was soon clear that the finished product did not live up to expectations and recurring software problems saw huge returns.
Every day it seemed there was a new spin on Sony’s handset failings next in the firing line was the second in command, the Sony Ericsson Aino, with claims of touchscreen problems circulating the web. Both handsets were pulled from the shelves, giving the company more time to fix the problems.
Now they’re back, and are offering new updates for a range of different handsets including software fixes for the Sony Ericsson Satio and Aino. The new software updates are said to ‘improve overall performance and stability’ of the Satio, and ‘lower battery consumption’ and improve ‘GPS, WLAN and BluetoothTM‘ on the Sony Ericsson Aino. Sony explained reason behind the free updates is to ‘Show that we [Sony Ericsson] REALLY care about quality’.
The next method of attack is to hit the media – Hard, and spread the word that Sony Ericsson is back and without any technical issues. Well done for getting things sorted before Christmas!
