The recently announced Samsung Unpacked event, which was billed as a ‘Google Episode’ and the time when Android Ice Cream Sandwich and the Nexus Prime were expected to be announced, has been cancelled by Samsung and Google.
Scheduled for 11 October and marking the start of the CTIA Enterprise and Applications show in San Diego, Samsung has put out a statement saying simply: “Samsung and Google decide to postpone the new product announcement at CTIA Fall. We agree that it is just not the right time to announce a new product. New date and venue will be shortly announced.”
We showed you the teaser video released yesterday, so this really is a last-minute decision; but what has caused the change of plans? The Telegraph suggests it could be out of respect for Steve Jobs, who died earlier this week, and much as we’d like to see that level of sentiment in the cut-and-thrust business world; we’d expect it to be mentioned if it was the reason.
Other possible reasons for cancelling the event include behind-the-scenes concerns over ongoing lawsuits affecting both Google and Samsung, or problems with the latest version of Android, which the public hasn’t even seen yet.
When will the event take place now? October’s busy with new devices, but perhaps Samsung would prefer to crash Nokia’s party towards the end of the month, rather than going head-to-head against the iPhone 4S and Sensation XL?