Panasonic Returns to the UK with the Eluga

Panasonic made its intention to re-enter the European smartphone market clear around November last year, then sent out a preview image of its first new phone in December. At the time it didn’t have a name, but now, almost on the eve of Mobile World Congress, Panasonic has released more pictures and all the new specs.

It’s named the Eluga, which apparently stands for ‘Elegant User Gateway,’ and is Panasonic’s first European phone since 2006. It’s a good-looking device too, with a 7.8mm thick chassis which weighs just 103 grams. That’s slimmer and lighter than a Samsung Galaxy S II.

It’s blessed with a 4.3-inch touchscreen and a qHD resolution of 960 x 540, plus it’s powered by a 1GHz dual-core processor from Texas Instruments. There’s 1GB of RAM, 8GB of internal memory and a microSD card slot to boost this figure.

On the rear of the device sits an 8 megapixel auto-focus camera, which also records video, however Panasonic hasn’t stated at which resolution. The Eluga is also waterproof to IP57 standards and other features include NFC connectivity, Bluetooth 2.1, DLNA and GPS.

The Eluga will initially use Google Android 2.3 Gingerbread as its OS, but Panasonic promise an update to Ice Cream Sandwich will be coming in the spring. According to The Telegraph, the Eluga will be priced at around £400 when it goes on sale in April, and that the company will continue to produce high-end devices in the future.

Expect more information on the Eluga next week.

One thought on “Panasonic Returns to the UK with the Eluga

  1. Your confusion is ausced by this misconception: -WiMo has already conceded defeat to Apple’s iPhone in the consumer space. -WM has an installed base of 35 million active users, sold 20 million in the last 12 months and aim to sell 30 million in the next 12. Unlike Blackberrys, most WM phones are bought by consumers out of their own pocket. While WM could do a lot more media-wise, this has not stopped the OEM’s from making the devices more media-centric, like the HTC Touch Diamond or Samsung Omnia.You ask who the customers of WM are, and the answer is the OEM’s selling the software, just like the OEM’s like Dell and HP are Microsoft’s real customer of Windows.If these customers want to maintain sales they will have to face up to the demands of the Internet and media-centric world, and ask for a WM better suited to these areas. Microsoft is in the process of delivering, and WM7 should be everything they have asked for.In short, stop counting Windows Mobile out that would be a major mistake and leave you muddled and confused.

Leave a Reply