LG’s L-Style Phones Go Live, Meet the L3, L5 and L7

Mobile World Congress seems to be happening this week and not next, judging by the amount of ‘pre-announcements’ which have hit the newswires over the past few days. Now it’s LG’s turn with an entire new series of phones, named the L-Style Optimus L3, L5 and L7.

LG has had fun littering its official Facebook pages with references to the new L-Style range recently, mainly by capitalising the ‘L’ in various words, and now we’ve finally got to see what the fuss is all about.

Although the phones will make their official debut at Mobile World Congress, along with the complete spec sheets, LG has provided a few details on the new devices through a press release.

The L3 is the baby of the bunch with a 3.2-inch touchscreen and a 1500mAh battery, plus Android Gingerbread.  The L5 and L7 though, will both come with Android 4.0 pre-installed, bringing the pair bang up to date.

The L5 will have a 4-inch screen, while the L7 gets a 4.3-inch display, and all three models have what LG calls ‘floating mass technology’, which means the screen is mounted much closer to the glass to give the impression that the display is ‘floating’ on its surface.  Each phone is also more square than traditional Android smartphones, a design which LG has continued with the Optimus Vu tablet/smartphone hybrid.

Each phone has a leather back cover and a metal chassis too, so they should feel great in your hand.

Here in Europe we’ll be getting the L3 in March, and the L5 and L7 will follow sometime between then and the summer.  LG’s 2012 line-up is looking very interesting so far and we’re keen to see what else the company has in-store for us over the coming week.

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