HTC Gain Ground On Apple In Terms Of User Experience

A recent survey has found that although Apple is the favoured manufacturer of smartphone consumers, Android devices created by HTC are pushing strongly for second place.

Over 7,000 smartphone users were surveyed for market research firm JD Power’s  latest biannual report, in which they were asked to rate the user experience provided by their handset using criteria such as battery life, design and ease of use.

In Vol. 1 of the 2012 Wireless Smartphone Satisfaction Study which resulted (volume 2 follows later in the year), Apple scored 839 out of a possible 1000 points – establishing the company as the field leader for the seventh consecutive report.

Only HTC came close to matching that impressive tally with 798, making them the leading Android manufacturer – and the only other smartphone maker to exceed the industry’s average score of 774.

This report, taken from data recorded during the second half of last year, also found that HTC was one of only three companies – along with Apple and Nokia – to improve upon its customer satisfaction scores from the last report.

Whilst it’s not exactly racing up the charts, the improvement must come as good news to Nokia, whose troubles with faltering phone sales and job cuts look to be abating slightly.

Trailing the leading pack were Samsung (769) and Motorola (758), while the hit to BlackBerry’s reputation last summer continues to see it drop to 733 points, and tie with LG in fifth place.

According to the research, the main bugbear of smartphone users concerned the battery life of their devices with the introduction of 4G technology attributed as a key factor in the reduction of “battery life” scores on 4G devices down to 6.1 out of 10 on average. In comparison, 3G users rated their handsets an average 6.7 out of 10.

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