Apple CEO Sings Siri’s Praises

Apple CEO Tim Cook has appeared at the Wall Street Journal‘s All Things Digital conference in California, his first on-stage performance outside of his company’s legendary keynote speeches.

The boss of the tech giant made it clear that he is optimistic about Siri: “Customers love it. It’s one of the most popular features of the iPhone 4S”.

“But there’s more that it can do”, he continued. “We have a lot of people working on this and I think you will be really pleased with some of the things you’ll see over the coming months.

“We have some cool ideas about what Siri can do. We have a lot going on this.”

The Cupertino-based company is currently involved in several lawsuits with disgruntled customers who are underwhelmed with the voice assistant’s performance. Apple has previously issued a curt response to consumers who aren’t happy with Siri’s functionality, telling them to “buy a different phone”.

Cook’s interview, which kicked off the event, saw him in a relaxed setting styled as a ‘fireside chat’ which was hosted by Wall Street Journal writers Walt Mossberg and Kara Swisher. The CEO went on to discuss other iPhone related subjects, such as what the ‘S’ in ‘4S’ stood for – apparently it is Siri, whilst in the earlier iPhone 3GS it was ‘Speed’.

When asked about Facebook’s recent $1b acquisition of Instagram he denied that his company had looked into buying the photo-sharing service before it was snapped-up by the social-networking giant.

Cook also told the audience to “stay tuned” as far as any collaboration between Apple and Mark Zuckerberg’s company was concerned, suggesting that they may be working together in the future.

There was no news on the upcoming iPhone, nor any revelations related to the next iteration of its operating system, iOS6. The discussion also didn’t include any mention of the Apple iTV or a new MacBook computer.

No doubt Cook is keeping several things up his sleeve for his company’s Worldwide Developer Conference which has been confirmed for 11 June and, as always, it will be very interesting to see what the tech giant has to offer.

Leave a Reply